Clik here to view.
When should you implement a marketing plan?
Marketing plan is an instrument which lays out the basic foundations of all your marketing activities, which in turn will help the growth of the organization. But is there a specific to time to...
View ArticleClik here to view.
Managing supply and demand
One of the hardest tasks of an entrepreneur is to meet the requirements of the market which in other words means managing supply and demand. How to manage supply and demand is a question which leaves...
View ArticleClik here to view.
Defensive Marketing – Fighting against competition
In some previous articles we were talking about horizontal and vertical integration, penetration pricing, product placement and so on. These are just a few examples of strategies that a company can use...
View ArticleClik here to view.
Competitive pricing – Competitive pricing strategy
When you price a product as per the competition, then it is known as competitive pricing. An important criteria in customer purchasing behavior is price. Companies generally set the prices by taking...
View ArticleClik here to view.
Economies of Scale
Have you ever thought of how milk companies can sell small sachets of milk at so low prices across the world? Or how can Ikea sell flat-pack furniture at what seems impossibly low prices? Or how can a...
View ArticleClik here to view.
Marketing strategy of Amul
The Marketing strategy of Amul covers various aspects of the business right from segmentation and targeting to the overall mission and vision of the company and the various parameters which the company...
View ArticleClik here to view.
PESTLE analysis
As we already mentioned in a previous article, the PEST analysis is considered a useful scanning tool for identifying the relevant political, economic, social and technological factors from the...
View ArticleClik here to view.
Michael Porter’s Five forces model for industry analysis
Click for large size imageThe Michael Porter’s Five forces analysis framework is used to analyse an industry and more specifically, the external business environment of the industry. This five forces...
View ArticleClik here to view.
Defensive Marketing
Defensive marketing strategy began to be used in the late 1990”s, and has been considered as a better alternative to offensive marketing, based on the traditional saying that precaution is better than...
View ArticleClik here to view.
Price elasticity of demand
The price elasticity of demand is a notion closely related to the notion of Giffen Good (by Robert Giffen) which first appeared in Alfred Marshall’s book, Principles of Economics. Price elasticity of...
View ArticleClik here to view.
8 lessons from McDonald’s on marketing & business management
If you are a franchise owner, or if you are running a small business, then you will always be thinking of expanding your business. God knows, there are enough motivators out there who have made it big,...
View ArticleClik here to view.
Marketing strategy of Adidas
Adidas employs more than 53,731 people in over 160 countries produce more than 660 million product units every year and generate sales of € 14.5 billion (all figures relate to 2014). These numbers...
View ArticleClik here to view.
Marketing strategy of Cadbury – Cadbury marketing strategy
Segmentation, targeting, positioning in the Marketing strategy of Cadbury- The segmentation of Cadbury products is based on mix of demographics, behavioural & psychographic factors; like on the...
View ArticleClik here to view.
Marketing strategy of Airtel – Airtel marketing strategy
Airtel is the world’s 3rd largest mobile telecommunication Indian MNC operating in 20 countries across Asia & Africa. Airtel has presence in 22 telecom circles across India & is India’s largest...
View ArticleClik here to view.
Marketing strategy of Amazon – Amazon marketing strategy
Segmentation, targeting, positioning in the Marketing strategy of AmazonE-commerce giants like Amazon uses demographic & psychographics segmentation to segment the markets.Amazon’s segmentation is...
View ArticleClik here to view.
Marketing strategy of Coca cola – Coca cola marketing strategy
Coca Cola is world’s leading soft drink maker and operates in more than 200 countries around the world. It sells a variety of sparkling and still beverages. It generates 60% of its revenue and about...
View ArticleClik here to view.
Marketing strategy of Colgate – Colgate marketing strategy
One of the top brands of the world and the leading brand in Oral hygiene, Colgate is known for its dominance for the past few decades when it concerns tooth paste, tooth brush or even dental hygiene....
View ArticleClik here to view.
Marketing strategy of Axis Bank – Axis bank strategy
The 3rd largest private sector bank of India is Axis Bank which was previously known as UTI bank. UTI bank changed its name to Axis in 2007 and it offers the entire spectrum of financial services to...
View ArticleClik here to view.
Marketing strategy of Dabur – Dabur marketing strategy
The test of a successful company is to further harness energies, align priorities and rededicate themselves for achieving even higher goals.”– V.C. BurmanDabur India Limited (DIL) is the fourth largest...
View ArticleClik here to view.
7 key elements of Marketing strategy
There are many elements to strategy. However, if we were to design marketing strategy as an environment, then we will find that the 7 elements shown in the diagram are the ones which make a huge...
View Article