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Opportunity analysis
Be it individuals or corporate, opportunities are always available. As an individual, you have the opportunity to become a sports professional or a management professional. The type of profession you...
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Marketing strategy of Audi – Audi marketing strategy
Audi Group has long been one of the most successful car manufacturers in the premium and supercar segment. In addition, the sales subsidiaries of the Audi Group supplies cars of other Volkswagen Group...
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Marketing strategy of Dell – Dell marketing strategy
From unconventional PC start-up to global technology leader, the common thread in Dell’s heritage is an unwavering commitment to the customer. As a leading technology company, Dell has a fantastic...
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What is the need for Marketing strategy?
There are many reasons to define the need for marketing strategy to current businesses. Each of them is discussed below1) The fight for market share – Each market is divided into shares, which are...
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Difference between Strategic marketing and marketing management
Most of our readers get confused between Strategic marketing and marketing management. This article sets out to differentiate between both of them and explain to you what is the role of strategic...
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Why and how your marketing strategy can fail?
One of the key factors that makes Marketing strategy successful is carrying out regular trial and errors to find out what is most successful. Till date, marketers use various messages and vehicles to...
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Marketing strategy of Colgate – Colgate marketing strategy
One of the top brands of the world and the leading brand in Oral hygiene, Colgate is known for its dominance for the past few decades when it concerns tooth paste, tooth brush or even dental hygiene....
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Marketing strategy of Axis Bank – Axis bank strategy
The 3rd largest private sector bank of India is Axis Bank which was previously known as UTI bank. UTI bank changed its name to Axis in 2007 and it offers the entire spectrum of financial services to...
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Marketing strategy of Dabur – Dabur marketing strategy
The test of a successful company is to further harness energies, align priorities and rededicate themselves for achieving even higher goals.”– V.C. BurmanDabur India Limited (DIL) is the fourth largest...
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What are operational decisions and their role in business?
Operational decisions or Operating decisions are decisions made to manage day to day business. Any firm which is into any kind of business is faced with 100 decisions they have to take in a day. These...
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What is strategic decision making and what does it involve?
One of the previous articles wrote on the importance of Operational decisions and the role that they play in any business. This article discusses more on strategic decisions and why strategic decision...
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8 tips for a successful marketing strategy
There are many reasons that a firm should have a marketing strategy. However, making a successful marketing strategy requires several ingredients, which have to be seasoned and then harvested for the...
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Henri fayols 14 principles of management – With examples and application
Henri fayol’s 14 principles of management are remembered even today for their simplicity and genius. The thing is, whenever you are managing something or running a business, you cannot pinpoint what is...
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The Johari window for personal awareness and team building
The johari window is a technique which helps people know more about themselves, which helps them in adapting better to their surroundings.Quite simply, if i think i am extra smart, and the people...
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How to improve your business with Johari Window
In the previous week, we had a look at Johari window and how this concept can help us improve our personal awareness as well as work better as a team. If you have not read the article, we strongly...
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Mintzberg’s 10 school of thoughts for Strategy formulation – School of...
Many companies and marketing managers have dedicated staff for strategy formulation. It is a very important process for the company, as it tells the future direction which the company has to take, and...
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Wheel of consumer analysis – Forming marketing strategy after analysing...
Whenever you form a marketing strategy, there are many things that you have to consider. Over a period of years, many concepts have been put forward for marketing strategy and how to implement the...
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Marketing strategy of Aquaguard – Aquaguard marketing strategy
Segmentation targeting and positioning in the Marketing strategy of Aquaguard.“Aquaguard has a clear segmentation of people who want clean water. This is more of a psychographic as well as demographic...
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Strategy
There is considerable confusion in management literature regarding the various terms used in strategic management. A recent survey by the American Management Association revealed that respondents found...
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Marketing strategy of Abercrombie and Fitch – A&F Marketing
Abercrombie and Fitch is an American origins brand known for its young and dashing image. It has retail outlets present all across the US as well as across the Globe in major countries. It can be...
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